Website Structure and Content Guide & Toolkit

TABLE OF CONTENTS

1. Introduction

2. Why This Guide & Toolkit Matters

3. The Concept Behind the Structure

4. Folder Structure & Naming Guidelines

5. How to Use This Guide & Toolkit

6. Quick Tips for Keeping Content Organized

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INTRODUCTION

Welcome to the powerupsd.org Website Structure and Content Guide & Toolkit! This guide helps our team organize and manage all digital content—photos, videos, graphics, and written materials—within the structure of powerupsd.org . By aligning our content with the website’s navigation, we ensure easy access, consistency with our mission, and seamless deployment across platforms.

Whether you’re updating the website, creating social media posts, or preparing campaign materials, this guide will help you quickly find the resources you need while maintaining a unified message.

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WHY THIS GUIDE & TOOLKIT MATTERS

1. Consistency: Organizing content based on the website’s structure ensures alignment with our campaign’s messaging and branding.

2. Efficiency: Saves time when searching for assets (photos, videos, graphics) related to specific website sections or social media campaigns.

3. Clarity: Helps the team understand where content belongs and how it should be used, reducing confusion.

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THE CONCEPT BEHIND THE STRUCTURE

This guide mirrors the navigation structure of powerupsd.org , with each website section having its own folder for related content. This approach streamlines updates to specific web pages and aids in creating on-brand social media posts and campaign materials.

For example:

• Mission and campaign content is stored under the Home section.

• Events, volunteer, and community engagement media go in Get Involved.

• Support Us contains donor highlights and fundraising materials.

This organization makes content creation faster and more efficient.

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FOLDER STRUCTURE & NAMING GUIDELINES

To ensure efficient content organization, follow these naming conventions:

• Event-Specific Folders: Create a folder for each major event (e.g., Up the Turnout, Black Excellence Award) to store related media.

• Content Descriptions: Use clear, concise file names that describe the content (e.g., Voter-Registration-Event-Photos_2024).

• Consistency in File Types: Maintain consistency in folder types (e.g., Event Photos, Event Videos, Success Stories) to make content easy to find.

• Version Control: Include version numbers for updated documents or media (e.g., Campaign-Flyer_v2).

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HOW TO USE THIS GUIDE & TOOLKIT

1. Uploading New Content

Place new files (photos, videos, graphics, or text) in the appropriate folder based on the corresponding website section.

2. Finding Content Quickly

Navigate to the relevant folder when updating a webpage or creating social media posts.

Maintaining Consistency

Use the structure to align all content with the messaging and branding of Powerupsd.org across all platforms.

FOLDER STRUCTURE GUIDE

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Content Chart powerupsd.org

├── Home

│ ├── Campaign Overview Photos

│ ├── Highlight Videos

│ └── Call-to-Action Graphics

│

├── About Us

│ ├── Team Photos

│ ├── Mission & Vision Graphics

│ ├── Behind-the-Scenes Videos

│ └── Student Leaders Spotlight

│

├── Transform the Trail

│ ├── Community Impact Photos

│ ├── Success Story Videos

│ └── Trail Development Graphics

│

├── Up the Turnout

│ ├── Voter Registration Event Photos

│ ├── Turnout Increase Infographics

│ └── Campaign Success Videos

│

├── Blog

│ ├── Featured Stories Images

│ ├── Interview Clips

│ └── Educational Graphics

│

├── Get Involved

│ ├── Volunteer Photos

│ ├── Event Participation Videos

│ └── Call-to-Action Graphics

│

├── Support Us

│ ├── Impact of Donations

│ │ └── Before-and-After Photos

│ ├── Fundraising Events

│ │ └── Event Highlights & Videos

│ ├── Donor Acknowledgements

│ │ └── Donor Spotlight Graphics

│ ├── Volunteer Acknowledgements

│ │ └── Volunteer Recognition Photos

│ ├── Partner Recognition

│ │ └── Partner Event Media

│ ├── Vendor Recognition

│ │ └── Vendor Collaboration Photos

│ ├── Community Member Testimonials

│ │ └── Testimonial Videos & Quotes

│ ├── Youth Testimonials

│ │ └── Student Impact Videos

│ └── Elected Official Endorsements

│ └── Official Support Videos

│

└── Contact Us

├── Team Contact Info Graphics

├── Office/Event Location Photos

└── Communication Highlights

QUICK TIPS FOR KEEPING CONTENT ORGANIZED

This folder structure ensures a clean, efficient organization of media for PowerUpSD.org. It makes updates smoother and resources easily accessible for quick use.

1. Consistent Naming Conventions

Name files clearly and consistently to make them easy to find. For example:

o Event Name Date (e.g., Voter Drive_Sept2024)

o Person Name Role (e.g., Jane Doe Volunteer Spotlight)

2. Tag Key Information in File Names

Include the type of content in the name:

o Photo, Video, Graphic (e.g., TurnoutEvent_Photo_Sept2024)

3. Regularly Clean and Archive

Review folders every 2-3 months, archiving older content that’s no longer in use.

4. Version Control for Edits

Add version numbers when updating files (e.g., VoterGuide_V1.pdf, VoterGuide_V2.pdf).

5. Descriptive Thumbnails for Videos

Create thumbnail images that describe the video, making it easier to identify at a glance.

6. Assign Folder Managers

Designate a person for each section (e.g., Support Us, Get Involved) to maintain content regularly.

7. Back Up Your Files

Ensure content is backed up on a secure cloud platform or external drive to avoid accidental loss.

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